AI labelling: the right notice for chatbots, text and images.
Three questions, one ready notice: the generator writes AI disclosures for chatbots, AI text, AI images, marketing and your website, in German and English. It also tells you whether Article 50 of the EU AI Act requires a label and where the notice should go.
Not legal advice · as of 30 October 2026
Your AI notice, ready to copy.
Answer the three questions above. Your notices in German and English then appear here, with the Article 50 check and where the notice should go.
What does AI labelling mean, and when is it required?
AI labelling makes it visible that content or a conversation partner comes from an AI. Since 2 August 2026 it has been required in certain cases: Article 50 of the EU AI Act sets out four triggers, regardless of risk class and for open-source systems too.
The table shows who has to label what. Outside these cases a notice is voluntary but often sensible, because it builds trust.
| Case | Duty under Art. 50 | Who |
|---|---|---|
| AI talks to people (chatbot, voice assistant, AI agent) | Notice at first contact at the latest, unless obvious (para. 1) | Provider |
| AI generates text, images, audio or video | Machine-readable marking (para. 2) | Provider |
| Emotion recognition, biometric categorisation | Inform the people concerned (para. 3) | Deployer |
| Deepfakes | Disclose that it is artificially generated (para. 4) | Deployer |
| AI text on public-interest topics | Disclose, unless there is editorial review and responsibility (para. 4) | Deployer |
Source: Art. 50 Regulation (EU) 2024/1689; European Commission guidelines on transparency obligations of 20 July 2026. For generative systems placed on the market before 2 August 2026, the marking duty under para. 2 applies from 2 December 2026.
Three notices that the guidelines say are not enough.
Only in the terms
A notice nobody sees during the conversation is not a notice.
Only a watermark
Machine-readable marking does not replace telling the person.
Only “assistant”
The word alone does not tell anyone that it is an AI.
Four steps to clean AI labelling.
List your uses
Where do you use AI: chat, text, images, marketing? A list is enough.
Check the duty
Check for each use with this generator whether Art. 50 applies.
Add the notice
Place the text where people meet the AI, not only in the terms.
Record the rules
Set out labelling in your AI policy and train the team.
Questions about AI labelling.
What does AI labelling mean?
AI labelling means making it visible that content or a conversation partner comes from an AI, for example with a notice in the chat window, an image caption or a line below a text.
Is there a legal duty to label AI?
Yes, since 2 August 2026 under Article 50 of the EU AI Act, but only in certain cases: chatbots and other AI that talks to people, deepfakes, AI text on matters of public interest without editorial review, and emotion recognition. Generative AI systems must also mark their output in a machine-readable way.
Is a note in the terms enough?
No. According to the European Commission’s guidelines of 20 July 2026, a note in the terms, a watermark alone or the vague label “assistant” is not enough. The notice must be visible where people meet the AI.
Do I have to label AI images?
For deepfakes, yes: if an image shows real people, places or events in a deceptively real way, you must disclose that it is artificially generated. For other AI images there is no explicit duty for deployers, but a notice is good practice and platforms often require it.
What happens without a label?
Breaches of Article 50 can be fined up to €15 million or 3% of worldwide annual turnover. In Germany, market surveillance lies with the Bundesnetzagentur.
Are the templates legally watertight?
The templates are a starting point as of 30 October 2026, not legal advice. Whether and how you must label depends on your use and your role; if in doubt, check with your legal adviser.
A chatbot that says it is an AI, with a source for every answer.
Stefan shows you what the AI notice in the RAGSuite widget looks like and where you adjust it.